Strategic customers Target expansion opportunities with large global brands that have partnered with Atdec for company-wide fitouts such as Google, Qantas, and McDonalds. Leverage existing success stories to approach multinational corporations undergoing workspace refreshes or relocations.

Growth leadership Capitalize on recent leadership additions in sales like Sean Tobin as national sales manager for Australia and New Zealand to accelerate regional market penetration and channel partners in APAC and adjacent regions.

Public and private sectors Position mounting solutions as enabling safer and more comfortable technology interaction across sectors with ongoing needs in corporate, education, healthcare, government, and hospitality. Highlight case studies and diagnostics to tailor solutions for public spaces.

Mid-market focus With revenue in the 10–25 million range and an employee base of 11–50, pursue mid-market opportunities and reinforce value propositions around turnkey deployment, local support, and scalable mounting solutions for evolving work environments.

Digital selling Leverage tech stack capabilities (HubSpot Analytics, BigCommerce/Magento, AWS) to optimize lead capture, nurture sequences, and e-commerce inquiries. Promote complimentary diagnostics and quick-turnaround quotes to convert inquiries into projects.