Portfolio Expansion Leverage existing relationships with Anheuser-Busch and Alabama craft producers to broaden the product portfolio and win more retailer attention, enabling faster top-line growth in the state.

Digital Ordering Capitalize on the company's PWA and modern web stack to implement a streamlined B2B ordering portal, enabling easier reorders, pricing visibility, and faster fulfillment for customers.

Data Driven Build data-driven promotions and pricing strategies using Fathom and Google Analytics to optimize margins, track product performance, and tailor offers to high-value customers.

Ops Efficiency Improve logistics and inventory management with route optimization, warehouse efficiency, and cold-chain controls to reduce stockouts and freight costs for faster, reliable deliveries.

Regional Growth Explore expansion within Alabama and neighboring markets by adding more supplier partnerships and distribution capabilities to become a regional hub for beer and beverage distribution.