Market Headroom With a revenue range of 1M to 10M and a small team size, Athena presents an opportunity for growth by expanding its customer base within the food service and catering industries seeking compliant and efficient management solutions.

Regulatory Compliance Focus Athena’s emphasis on meeting EU food allergen legislation positions it well to target organizations looking for easy-to-implement compliance tools, especially as regulatory standards continue to evolve and tighten.

Technology Adoption Athena leverages widely used technologies like jQuery, CodeIgniter, and Google Analytics, enabling integrations and enhancements that appeal to tech-savvy clients seeking reliable, user-friendly software solutions.

Competitive Advantage Its quick and easy implementation offers a significant selling point for catering companies and food service providers who need swift deployment to meet compliance deadlines and improve operational efficiency.

Expansion Opportunities Given the similarity to competitors with higher revenue and employee counts, Athena could explore strategic partnerships, funding rounds, or product expansion to accelerate growth and capture additional market share.