Insights

Innovative Market Position Athletes Unlimited has been recognized as one of the most innovative companies in 2023, highlighting their leadership in revolutionizing women’s sports and creating unique engagement opportunities, presenting a compelling value proposition for brands seeking innovative partnerships.

Expanding Sports Portfolio The company’s launch of multiple professional leagues, including pro volleyball and softball, indicates opportunities to offer integrated sponsorships, media rights, and brand activations across different sports audiences.

Strategic Leadership The recent hiring of high-profile industry veterans like Kim Ng and upcoming athletes suggests a focus on growth, credibility, and increased visibility—favorable factors for collaborations with media, apparel, and sports technology brands.

Significant Revenue Base With annual revenues estimated between 25 to 50 million dollars and substantial funding of 23 million dollars, Athletes Unlimited presents a financially viable partner for joint ventures, sponsorships, and technological integrations.

Technology & Engagement Utilizing a modern tech stack and direct athlete-driven content, the company offers opportunities for digital marketing, fan engagement platforms, and innovative broadcasting solutions tailored to sports fans and sponsors seeking digital growth.

Similar companies to Athletes Unlimited

Athletes Unlimited Tech Stack

Athletes Unlimited uses 8 technology products and services including WordPress, Asana, Handlebars, and more. Explore Athletes Unlimited's tech stack below.

  • WordPress
    Content Management System
  • Asana
    Issue Trackers
  • Handlebars
    Javascript Frameworks
  • Clipboard.js
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Yoast SEO Premium
    Search Engines
  • X-XSS-Protection
    Security
  • Facebook
    Widgets

Athletes Unlimited's Email Address Formats

Athletes Unlimited uses at least 1 format(s):
Athletes Unlimited Email FormatsExamplePercentage
First@auprosports.comJohn@auprosports.com
48%
First.Last@auprosports.comJohn.Doe@auprosports.com
3%
Last@auprosports.comDoe@auprosports.com
1%
First@auprosports.comJohn@auprosports.com
48%

Frequently Asked Questions

What is Athletes Unlimited's official website and social media links?

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Athletes Unlimited's official website is auprosports.com and has social profiles on LinkedInCrunchbase.

What is Athletes Unlimited's NAICS code?

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Athletes Unlimited's NAICS code is 7112 - Spectator Sports.

How many employees does Athletes Unlimited have currently?

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As of December 2025, Athletes Unlimited has approximately 233 employees across 3 continents, including North AmericaAfricaEurope. Key team members include Chief Technology Officer: J. S.Chief Partnerships Officer: V. T.Chief Growth Officer: A. K.. Explore Athletes Unlimited's employee directory with LeadIQ.

What industry does Athletes Unlimited belong to?

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Athletes Unlimited operates in the Spectator Sports industry.

What technology does Athletes Unlimited use?

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Athletes Unlimited's tech stack includes WordPressAsanaHandlebarsClipboard.jsMauticYoast SEO PremiumX-XSS-ProtectionFacebook.

What is Athletes Unlimited's email format?

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Athletes Unlimited's email format typically follows the pattern of First@auprosports.com. Find more Athletes Unlimited email formats with LeadIQ.

How much funding has Athletes Unlimited raised to date?

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As of December 2025, Athletes Unlimited has raised $23M in funding. The last funding round occurred on Jun 10, 2025 for $23M.

When was Athletes Unlimited founded?

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Athletes Unlimited was founded in 2020.

Athletes Unlimited

Spectator SportsNew York, United States201-500 Employees

AU Pro Basketball, AU Pro Volleyball and the Athletes Unlimited Softball League 🏀🏐🥎

Consisting of four sports spanning across a network of hundreds of athletes, we're focused on bringing you professional sports from player-led and player-driven angles. Our leagues aren't built around set teams but rather, players change teams every week and Team Captains control the draft. Follow along as we revolutionize the world of professional sports.

Section iconCompany Overview

NAICS Code
7112 - Spectator Sports
Founded
2020
Employees
201-500

Section iconFunding & Financials

  • $23M

    Athletes Unlimited has raised a total of $23M of funding over 3 rounds. Their latest funding round was raised on Jun 10, 2025 in the amount of $23M.

  • $25M$50M

    Athletes Unlimited's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $23M

    Athletes Unlimited has raised a total of $23M of funding over 3 rounds. Their latest funding round was raised on Jun 10, 2025 in the amount of $23M.

  • $25M$50M

    Athletes Unlimited's revenue is estimated to be in the range of $25M$50M

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