Insights

Innovative Leadership Athletes Unlimited has been recognized as one of the most innovative companies in 2023, highlighting their commitment to fresh, player-driven sports formats which can be leveraged for marketing collaborations and sponsorship opportunities that align with their cutting-edge approach.

Diverse Sport Portfolio With offerings spanning basketball, volleyball, and softball, and ongoing expansions into professional womenโ€™s sports leagues, there are multiple avenues for technology integration, event partnerships, and media rights negotiations that can enhance audience engagement.

Growing Market Presence Having recently launched pro volleyball and continuously attracting top talents like Tiffany Mitchell and Kim Ng, Athletes Unlimited is expanding its brand influence, creating opportunities for exclusive content, athlete endorsement deals, and targeted advertising across its platforms.

Robust Digital Ecosystem Utilizing a variety of digital tools from WordPress to SEO and social media, Athletes Unlimited demonstrates a sophisticated online presence, offering potential for advanced digital marketing services, data analytics, and platform monetization strategies.

Financial Growth Potential With revenue estimates between $10M to $50M and significant funding, there is an opportunity to develop tailored sponsorship packages, premium content services, and technology solutions that support further league expansion and audience growth.

Similar companies to Athletes Unlimited

Athletes Unlimited Tech Stack

Athletes Unlimited uses 8 technology products and services including WordPress, Asana, Handlebars, and more. Explore Athletes Unlimited's tech stack below.

  • WordPress
    Content Management System
  • Asana
    Issue Trackers
  • Handlebars
    Javascript Frameworks
  • Clipboard.js
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Yoast SEO Premium
    Search Engines
  • X-XSS-Protection
    Security
  • Facebook
    Widgets

Athletes Unlimited's Email Address Formats

Athletes Unlimited uses at least 1 format(s):
Athletes Unlimited Email FormatsExamplePercentage
First@auprosports.comJohn@auprosports.com
48%
First.Last@auprosports.comJohn.Doe@auprosports.com
4%
Last@auprosports.comDoe@auprosports.com
1%
First@auprosports.comJohn@auprosports.com
47%

Frequently Asked Questions

Where is Athletes Unlimited's headquarters located?

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Athletes Unlimited's main headquarters is located at New York City, US. The company has employees across 3 continents, including North AmericaAfricaEurope.

What is Athletes Unlimited's official website and social media links?

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Athletes Unlimited's official website is auprosports.com and has social profiles on LinkedInCrunchbase.

What is Athletes Unlimited's NAICS code?

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Athletes Unlimited's NAICS code is 7112 - Spectator Sports.

How many employees does Athletes Unlimited have currently?

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As of October 2025, Athletes Unlimited has approximately 223 employees across 3 continents, including North AmericaAfricaEurope. Key team members include Chief Technology Officer: J. S.Chief Partnerships Officer: V. T.Chief Growth Officer: A. K.. Explore Athletes Unlimited's employee directory with LeadIQ.

What industry does Athletes Unlimited belong to?

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Athletes Unlimited operates in the Spectator Sports industry.

What technology does Athletes Unlimited use?

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Athletes Unlimited's tech stack includes WordPressAsanaHandlebarsClipboard.jsMauticYoast SEO PremiumX-XSS-ProtectionFacebook.

What is Athletes Unlimited's email format?

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Athletes Unlimited's email format typically follows the pattern of First@auprosports.com. Find more Athletes Unlimited email formats with LeadIQ.

How much funding has Athletes Unlimited raised to date?

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As of October 2025, Athletes Unlimited has raised $23M in funding. The last funding round occurred on Jun 10, 2025 for $23M.

When was Athletes Unlimited founded?

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Athletes Unlimited was founded in 2020.
Athletes Unlimited

Athletes Unlimited

Spectator SportsNew York City, United States201-500 Employees

AU Pro Basketball, AU Pro Volleyball and the Athletes Unlimited Softball League ๐Ÿ€๐Ÿ๐ŸฅŽ

Consisting of four sports spanning across a network of hundreds of athletes, we're focused on bringing you professional sports from player-led and player-driven angles. Our leagues aren't built around set teams but rather, players change teams every week and Team Captains control the draft. Follow along as we revolutionize the world of professional sports.

Section iconCompany Overview

Headquarters
New York City, US
NAICS Code
7112 - Spectator Sports
Founded
2020
Employees
201-500

Section iconFunding & Financials

  • $23M

    Athletes Unlimited has raised a total of $23M of funding over 3 rounds. Their latest funding round was raised on Jun 10, 2025 in the amount of $23M.

  • $25M$50M

    Athletes Unlimited's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $23M

    Athletes Unlimited has raised a total of $23M of funding over 3 rounds. Their latest funding round was raised on Jun 10, 2025 in the amount of $23M.

  • $25M$50M

    Athletes Unlimited's revenue is estimated to be in the range of $25M$50M

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