Insights

Strategic Partnerships AU Pro Basketball, AU Pro Volleyball, and the Athletes Unlimited Softball League are actively engaging with partners like StubHub and local governments for events and expansion, presenting opportunities to offer sponsorships, ticketing integrations, and co-branded campaigns with sports-focused platforms.

Sponsorship Expansion Recent partnerships with StubHub and potential media and event collaborations indicate strong appetite for sponsorships and experiential marketing across women's sports, suggesting sales opportunities in naming rights, official supplier programs, and cross-sport activations.

Community and Events AU is involved in community initiatives such as Girls in Motion in Burbank, highlighting opportunities to propose youth and community outreach packages, youth clinics, school partnerships, and mental wellness programs as part of brand positioning.

Technology & Data Custom scoring dashboards and live data services have been developed with Live Media and GameTime, indicating potential for selling advanced analytics, data dashboards, sponsorship-aware scorebugs, and enhanced fan engagement tech to broadcasters and sponsors.

Growth & Visibility Revenue is substantial with a six- to seven-figure range and ongoing expansion across multiple sports, signaling readiness for scalable B2B offerings such as enterprise sponsorship packages, media rights discussions, and technology-enabled fan experiences.

Similar companies to Athletes Unlimited

Athletes Unlimited Tech Stack

Athletes Unlimited uses 8 technology products and services including Adobe Creative Cloud, Simpli.fi, StackAdapt, and more. Explore Athletes Unlimited's tech stack below.

Media & News

Athletes Unlimited's Email Address Formats

Athletes Unlimited uses at least 1 format(s):
Athletes Unlimited Email FormatsExamplePercentage
First@auprosports.comJohn@auprosports.com
90%
First.Last@auprosports.comJohn.Doe@auprosports.com
8%
Last@auprosports.comDoe@auprosports.com
2%

Frequently Asked Questions

What is Athletes Unlimited's official website and social media links?

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Athletes Unlimited's official website is auprosports.com and has social profiles on LinkedInCrunchbase.

How much revenue does Athletes Unlimited generate?

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As of July 2026, Athletes Unlimited's annual revenue is estimated to be $50M - $100M.

What is Athletes Unlimited's NAICS code?

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Athletes Unlimited's NAICS code is 7112 - Spectator Sports.

How many employees does Athletes Unlimited have currently?

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As of July 2026, Athletes Unlimited has approximately 252 employees across 3 continents, including North AmericaAfricaEurope. Key team members include Senior Director, Marketing: M. B.Director, Partnership Activation: M. H.Senior Director Of Special Projects: N. P.. Explore Athletes Unlimited's employee directory with LeadIQ.

What industry does Athletes Unlimited belong to?

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Athletes Unlimited operates in the Spectator Sports industry.

What technology does Athletes Unlimited use?

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Athletes Unlimited's tech stack includes Adobe Creative CloudSimpli.fiStackAdaptShopifyAmazon Simple Email ServiceOktaKlaviyoPiwik PRO Core.

What is Athletes Unlimited's email format?

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Athletes Unlimited's email format typically follows the pattern of First@auprosports.com. Find more Athletes Unlimited email formats with LeadIQ.

How much funding has Athletes Unlimited raised to date?

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As of July 2026, Athletes Unlimited has raised $53M in funding. The last funding round occurred on Jun 10, 2025 for $23M.

When was Athletes Unlimited founded?

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Athletes Unlimited was founded in 2020.
Athletes Unlimited logo

Athletes Unlimited

Spectator SportsNew York, United States201-500 Employees

Athletes Unlimited operates in the spectator sports sector, coordinating professional leagues across four sports, including AU Pro Basketball, AU Pro Volleyball, and the Athletes Unlimited Softball League, supported by a network of hundreds of athletes. The leagues are organized around player leadership and a dynamic structure where players change teams weekly, with Team Captains administering the draft. The company is based in New York, New York, and sits in the mid range of company sizes within the professional sports landscape.

A notable development in 2026 was Live Media's collaboration with Athletes Unlimited to create a customized scorebug and data dashboard tailored to the league's scoring system. The organization remains a mid-sized enterprise with multiple leagues and a broad athlete network.

Section iconCompany Overview

NAICS Code
7112 - Spectator Sports
Founded
2020
Employees
201-500

Section iconFunding & Financials

  • $53M

    Athletes Unlimited has raised a total of $53M of funding over 3 rounds. Their latest funding round was raised on Jun 10, 2025 in the amount of $23Mas a series_unknown.

  • $50M - $100M

    Athletes Unlimited's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $53M

    Athletes Unlimited has raised a total of $53M of funding over 3 rounds. Their latest funding round was raised on Jun 10, 2025 in the amount of $23Mas a series_unknown.

  • $50M - $100M

    Athletes Unlimited's revenue is estimated to be in the range of $50M - $100M

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