Tailored Training Programs Athletigen offers a precision performance platform, Iris, that combines DNA insights with environmental assessments to create customized training programs. This unique selling point can be leveraged to attract elite athletes and high-performance coaches looking for personalized solutions.

Tech-Driven Fitness Solutions With a tech stack including Node.js, Google Analytics, and WordPress, Athletigen demonstrates a strong technological foundation. This could serve as a conversation starter for offering tech-driven fitness solutions to clients seeking innovative and data-driven approaches to training.

Funding Support Having received $1.6 million in funding, Athletigen has the financial backing to scale operations and invest in product development. This financial stability can be highlighted to potential clients, showcasing the company's commitment to growth and sustainability in the fitness industry.

Market Positioning Analysis Analyzing similar companies in the wellness and fitness space, Athletigen stands out with its unique approach and specialized offerings. By understanding market trends and competitive positioning, sales teams can tailor their pitches to emphasize Athletigen's distinct advantages in the market.

Collaboration Opportunities Given Athletigen's collaborations with health professionals, researchers, coaches, and elite athletes, there is a clear opportunity for partnerships. Sales representatives can target organizations looking to partner with a company that has established relationships within the athletic and scientific communities.