Strategic Expansion Athora has been expanding its leadership team, with key hires like chairman Bruce Hemphill and Deputy CEO & President Todd Solash. Leveraging these seasoned professionals can open up opportunities for strategic partnerships and business development initiatives.

Financial Strength With a recent equity capital financing of $7.18 billion and total equity capital raised nearing €6.75 billion, Athora demonstrates a solid financial foundation. This financial stability can be a key selling point when engaging with potential clients or investors.

Tech Savvy Approach Utilizing a tech stack that includes Amazon S3, SAP, Java, and Drupal, Athora showcases a commitment to technological advancement. Highlighting this tech-savvy approach can attract clients looking for innovative and efficient solutions.

Market Penetration Having gone public and focusing on the European savings and retirement services market, Athora presents a prime opportunity for market penetration strategies. Tailoring sales approaches to target the specific needs of this market segment can yield fruitful results.

Competitive Positioning Compared to similar companies like Zorg en Zekerheid, Aegon, and NN Group, Athora stands out with its unique offerings and substantial assets under management and administration of €73.3 billion. Emphasizing this competitive positioning can help differentiate Athora in a crowded market.