Growth Opportunity Target mid-market commercial projects in North Carolina and surrounding regions leveraging ATI Decorative Laminates’ established 70,000 sq ft facility and USA-made MirroFlex lines to emphasize reliability, speed to install, and domestic sourcing.

Product Expansion Leverage ATI’s recent pattern launches and MirroFlex MAX line to upsell to architects and designers seeking innovative, durable surface solutions; propose collaboration on spec-driven shows or co-branded promotional campaigns.

Brand Credibility Position ATI as a US-based laminate specialist with a long history since 1979, invest in case studies and testimonials from large commercial remodels to win contracts with facility managers seeking trusted suppliers.

Strategic Partnerships Identify opportunities with interior contractors, laminate fabricators, and general contractors in the Southeast to expand distribution, including regional sales manager coverage and joint marketing efforts.

Digital Engagement Utilize ATI’s tech stack and active digital footprint to deploy targeted ABM campaigns around new patterns, LumiSplash illuminated laminates, and MirroFlex offerings, driving qualified leads through the sales funnel.