Diverse Industry Reach Atkore Unistrut & Marco cater to a wide range of markets including data centers, commercial, industrial, energy, rail, and transportation, offering multiple avenues for cross-selling cable management and protection solutions to various sectors.

Innovative Product Portfolio With market-leading brands providing metal framing, lightweight uPVC systems, and flexible conduit solutions, Atkore presents opportunities to upsell complementary products tailored to complex construction and infrastructure projects.

Market Expansion Potential Recent strategic asset sales and acquisitions suggest active repositioning and growth efforts, indicating potential new channels and customer segments that can be targeted with integrated cable management solutions.

Industry Trends Alignment Focus on construction, energy, and transportation markets aligns with current infrastructure trends, positioning Atkore to capitalize on increased demand for cable management systems in sustainable and technologically advanced projects.

Customer Engagement Opportunities The company’s use of comprehensive digital tools like Microsoft Dynamics AX and Google My Business indicates a focus on customer engagement and data-driven sales strategies, highlighting opportunities for targeted outreach and personalized solutions.