Expansion and Growth Steel Pier has recently expanded its operations by acquiring an aquarium and relocating it to Atlantic City, demonstrating strategic growth and diversification which could open opportunities for suppliers of themed attractions, marine exhibits, and related entertainment products.

Seasonal Workforce The company hires a substantial seasonal workforce of around 400 employees, indicating potential demand for staffing solutions, employee management tools, and seasonal employment services tailored to amusement parks.

Market Positioning Recognized as a 'Showplace of the Nation' and with a long-standing history since 1898, Steel Pier holds a strong brand reputation. This offers upselling opportunities for premium experience providers, event organizers, and branded merchandise collaborations.

Technological Engagement Utilizing multiple digital platforms such as YouTube, social media feeds, and website optimization tools suggests an active digital marketing approach, presenting opportunities for digital advertising, content creation, and customer engagement solutions.

Financial Scope Operating within a revenue range of $1 million to $10 million and a sizable employee base, Steel Pier is positioned as a mid-sized entertainment venue, which could benefit from scalable ticketing, POS systems, or entertainment management software providers to enhance operational efficiency.