Insights

Extensive Equipment Inventory Atlas Badger ToyotaLift maintains the largest inventory of new and used forklifts in Southern Wisconsin, providing a broad selection of models and brands. This extensive range offers opportunities to upsell or cross-sell additional equipment, attachments, and replacement parts to existing customers seeking diverse material handling solutions.

Strong Service Network With over 115 certified technicians offering 24/7 maintenance services and a rapid response time of a maximum of four hours, the company emphasizes post-sale support. This focus on reliable service can be leveraged to promote premium maintenance packages, extended warranties, or service contracts to increase customer lifetime value.

Industry Experience & Reputation With more than 70 years in the industry and a commitment to integrity and continuous improvement, Atlas Badger ToyotaLift has built a trusted reputation. This credibility can be key in engaging mid-sized and large organizations that prioritize reliable equipment and professional service, facilitating more targeted enterprise sales.

Tech-Enabled Operations Utilizing a modern technology stack including Google Maps, Paylocity, and Cloudflare Bot Management indicates a focus on efficiency and data security. These capabilities can be positioned as advantages when offering integrated, tech-savvy material handling solutions or customized warehouse system integrations to prospective clients.

Growth and Market Position As a regional leader with a revenue of up to 25 million dollars, Atlas Badger ToyotaLift is positioned for expansion within Wisconsin and potentially neighboring markets. Sales strategies can target companies upgrading their fleets or expanding warehouse capacity, offering scalable solutions to support their growth trajectory.

Atlas Badger ToyotaLift Tech Stack

Atlas Badger ToyotaLift uses 8 technology products and services including jQuery, Google Maps, Priority Hints, and more. Explore Atlas Badger ToyotaLift's tech stack below.

  • jQuery
    Javascript Libraries
  • Google Maps
    Maps
  • Priority Hints
    Performance
  • Paylocity
    Recruitment Marketing
  • Cloudflare Bot Management
    Security
  • HSTS
    Security
  • Piwik
    System Analytics & Monitoring
  • Google Tag Manager
    Tag Management

Media & News

Atlas Badger ToyotaLift's Email Address Formats

Atlas Badger ToyotaLift uses at least 1 format(s):
Atlas Badger ToyotaLift Email FormatsExamplePercentage
FLast@badgertoyotalift.comJDoe@badgertoyotalift.com
48%
Last@badgertoyotalift.comDoe@badgertoyotalift.com
3%
FirstLast@badgertoyotalift.comJohnDoe@badgertoyotalift.com
1%
FLast@badgertoyotalift.comJDoe@badgertoyotalift.com
48%

Frequently Asked Questions

Where is Atlas Badger ToyotaLift's headquarters located?

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Atlas Badger ToyotaLift's main headquarters is located at 2473 South Commerce Drive New Berlin, Wisconsin 53151 United States. The company has employees across 1 continents, including North America.

What is Atlas Badger ToyotaLift's phone number?

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You can contact Atlas Badger ToyotaLift's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Atlas Badger ToyotaLift's official website and social media links?

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Atlas Badger ToyotaLift's official website is badgertoyotalift.com and has social profiles on LinkedIn.

What is Atlas Badger ToyotaLift's SIC code NAICS code?

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Atlas Badger ToyotaLift's SIC code is 5112 - Stationery and Office Supplies NAICS code is 333 - Machinery Manufacturing.

How many employees does Atlas Badger ToyotaLift have currently?

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As of March 2026, Atlas Badger ToyotaLift has approximately 43 employees across 1 continents, including North America. Key team members include Sales Manager / Chief Inspiration Officer: R. R.Vice President/General Manager: P. S.Major Account Manager: W. S.. Explore Atlas Badger ToyotaLift's employee directory with LeadIQ.

What industry does Atlas Badger ToyotaLift belong to?

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Atlas Badger ToyotaLift operates in the Machinery Manufacturing industry.

What technology does Atlas Badger ToyotaLift use?

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Atlas Badger ToyotaLift's tech stack includes jQueryGoogle MapsPriority HintsPaylocityCloudflare Bot ManagementHSTSPiwikGoogle Tag Manager.

What is Atlas Badger ToyotaLift's email format?

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Atlas Badger ToyotaLift's email format typically follows the pattern of FLast@badgertoyotalift.com. Find more Atlas Badger ToyotaLift email formats with LeadIQ.

When was Atlas Badger ToyotaLift founded?

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Atlas Badger ToyotaLift was founded in 1969.

Atlas Badger ToyotaLift

Machinery ManufacturingWisconsin, United States11-50 Employees

Atlas Badger ToyotaLift, part of the Atlas Companies, is an authorized Toyota Forklift Dealer committed to providing quality service, premium equipment and innovative solutions for companies of all sizes. 
 
We supply Southern Wisconsin with the largest inventory of new forklifts & lift trucks in the nation. We offer new, used and rental equipment to handle a variety of material handling needs, alongside a wide assortment of forklift attachments, pallet jacks, parts and floor cleaning equipment. With our customized warehouse systems solutions and forklift operator training by our Federal OSHA certified instructors, our extensive knowledge in warehouse support integrates productivity and safety seamlessly.
 
With 24/7 maintenance by over 115 certified technicians with an average of 17 years’ experience, our service network guarantees a fast and timely response with a 4-hour max wait time.

Our vast sales selection of more than 800+ new and used forklifts and lift trucks is continuously updated and features various models and brands. We carry every type of forklift & lift truck available; electric, industrial, warehouse, reach trucks, pneumatic and more. 
 
Proudly carrying the name Atlas, our other companies include: Atlas Toyota, Atlas First Access, Atlas Toyota Lift of Minnesota, Atlas International (Wholesale) and Atlas Bobcat. 

With over 70 years in the material handling industry, Atlas proudly operates through our established core values: We PROMOTE INTEGRITY at every level of our business and have a PASSION FOR WINNING by delivering nothing less than exceptional results. Atlas strives for CONTINUOUS IMPROVEMENT all while creating an environment where we EMBRACE COMMUNITY by upholding a pursuit to VALUE PEOPLE and treat everyone with respect, courtesy, and dignity.

Section iconCompany Overview

Headquarters
2473 South Commerce Drive New Berlin, Wisconsin 53151 United States
Phone number
SIC Code
5112 - Stationery and Office Supplies
NAICS Code
333 - Machinery Manufacturing
Founded
1969
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Atlas Badger ToyotaLift's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Atlas Badger ToyotaLift's revenue is estimated to be in the range of $10M$25M

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