Insights

Innovative Product Development Big Joe Forklifts' recent launches of the CB30 and CB35 walkie counterbalance stackers, along with their developing pallet jack, demonstrate a strong focus on introducing innovative, safety-oriented equipment. This positions the company as a potential partner for clients seeking cutting-edge material handling solutions and upgrades.

Strategic Industry Engagement Participation in major industry events like ProMat 2025 and partnerships with established distributors such as Andrews Distributing highlight Big Joe's active engagement and visibility in the material handling sector, creating opportunities to connect with businesses looking for proven and innovative equipment providers.

Expansion and Acquisitions The company's acquisition of ePicker and ongoing product expansion efforts indicate a growth-oriented approach, suggesting potential for cross-sell and upsell opportunities with diversified product lines and expanded market reach within the material handling industry.

Strong Leadership and Growth Recent executive hires including a Vice President of Sales and a Chief Marketing Officer signal investment in sales and marketing capabilities, implying an increased focus on expanding market share and establishing new customer relationships.

Technology Adoption Big Joe’s use of advanced technology and analytics tools, together with their development of autonomous and integrated-scale solutions, showcases their commitment to leveraging technology for improved product performance. This opens doors to engage with forward-thinking clients interested in automation and smart handling solutions.

Big Joe Forklifts Tech Stack

Big Joe Forklifts uses 8 technology products and services including Google Ads, Bing Ads, HubSpot Analytics, and more. Explore Big Joe Forklifts's tech stack below.

  • Google Ads
    Advertising
  • Bing Ads
    Advertising Networks
  • HubSpot Analytics
    Analytics
  • Amazon S3
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Font Awesome
    Font Scripts
  • Envoy
    Load Balancers
  • HubSpot
    Marketing Automation

Media & News

Big Joe Forklifts's Email Address Formats

Big Joe Forklifts uses at least 1 format(s):
Big Joe Forklifts Email FormatsExamplePercentage
FLast@bigjoeforklifts.comJDoe@bigjoeforklifts.com
87%
Last@bigjoeforklifts.comDoe@bigjoeforklifts.com
9%
F-Last@bigjoeforklifts.comJ-Doe@bigjoeforklifts.com
3%
Middle@bigjoeforklifts.comMichael@bigjoeforklifts.com
1%

Frequently Asked Questions

Where is Big Joe Forklifts's headquarters located?

Minus sign iconPlus sign icon
Big Joe Forklifts's main headquarters is located at 749 Little Potato Way, Suite 400 De Forest, Wisconsin 53532, US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Big Joe Forklifts's phone number?

Minus sign iconPlus sign icon
You can contact Big Joe Forklifts's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Big Joe Forklifts's official website and social media links?

Minus sign iconPlus sign icon
Big Joe Forklifts's official website is bigjoeforklifts.com and has social profiles on LinkedIn.

How much revenue does Big Joe Forklifts generate?

Minus sign iconPlus sign icon
As of October 2025, Big Joe Forklifts's annual revenue is estimated to be $6.5M.

What is Big Joe Forklifts's SIC code NAICS code?

Minus sign iconPlus sign icon
Big Joe Forklifts's SIC code is 3537 - Industrial Trucks, Tractors, Trailers, and Stackers NAICS code is 333 - Machinery Manufacturing.

How many employees does Big Joe Forklifts have currently?

Minus sign iconPlus sign icon
As of October 2025, Big Joe Forklifts has approximately 121 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Marketing Officer: M. B.Vice President Of Sales And Marketing: S. R.Vice President Of Sales: J. D.. Explore Big Joe Forklifts's employee directory with LeadIQ.

What industry does Big Joe Forklifts belong to?

Minus sign iconPlus sign icon
Big Joe Forklifts operates in the Machinery Manufacturing industry.

What technology does Big Joe Forklifts use?

Minus sign iconPlus sign icon
Big Joe Forklifts's tech stack includes Google AdsBing AdsHubSpot AnalyticsAmazon S3CloudflareFont AwesomeEnvoyHubSpot.

What is Big Joe Forklifts's email format?

Minus sign iconPlus sign icon
Big Joe Forklifts's email format typically follows the pattern of FLast@bigjoeforklifts.com. Find more Big Joe Forklifts email formats with LeadIQ.

When was Big Joe Forklifts founded?

Minus sign iconPlus sign icon
Big Joe Forklifts was founded in 1951.

Big Joe Forklifts

Machinery ManufacturingUnited States51-200 Employees

Established in 1951, Big Joe is a customer-driven North American material handling equipment company. We distribute innovative products for in-between-handling applications, purpose-built counterbalanced lithium-ion forklifts, and market-leading autonomous solutions. Based in Madison, Wisconsin, we provide engineering expertise, customer service, aftermarket parts, and warranty support to our extensive dealer network and customers.

Section iconCompany Overview

Headquarters
749 Little Potato Way, Suite 400 De Forest, Wisconsin 53532, US
Phone number
SIC Code
3537 - Industrial Trucks, Tractors, Trailers, and Stackers
NAICS Code
333 - Machinery Manufacturing
Founded
1951
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Big Joe Forklifts's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Big Joe Forklifts's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.