Strategic Partnerships AU Small Finance Bank has strategically partnered with top organizations like Salesforce and IIT Jodhpur to enhance digital customer onboarding and drive innovation. Leveraging these partnerships can open doors for cross-selling opportunities and collaboration on new projects.

Innovative Product Launches The recent launches of Rupay credit card and Mastercard debit card by AU Small Finance Bank demonstrate a focus on product innovation. By showcasing inventive financial solutions like these cards, sales professionals can cater to niche customer segments and attract new clients seeking unique banking offerings.

Distinguished Leadership With the appointment of HR Khan, former Deputy Governor of RBI, as part-time Chairman, AU Small Finance Bank has strengthened its leadership team. Leveraging the credibility and experience of renowned leaders like HR Khan can facilitate impactful conversations with high-profile clients and investors.

Community Engagement Campaign The 'Badlaav Humse Hai' campaign initiated by AU Small Finance Bank in collaboration with Network18 showcases a commitment to social impact and innovation. Sales representatives can leverage this community-focused initiative to build trust with socially conscious clients and differentiate the bank in the market.

Financial Stability With a revenue of over $1 billion and funding of $251 million, AU Small Finance Bank demonstrates financial strength and stability. Sales professionals can use this financial credibility to attract institutional clients, investors, and high net-worth individuals looking for secure and robust banking partners.