Community Focus As a local Ace Hardware store in Manchester, NH, Aubin Hardware Inc has a strong community presence, providing personalized advice and services, which can be leveraged to introduce customized product offerings or loyalty programs to deepen customer relationships.

Digital Engagement With an active online presence using WordPress and SEO tools, there is an opportunity to expand digital marketing efforts, such as targeted advertising and online tutorials, to attract customers seeking DIY solutions and increase sales.

Product & Service Expansion Specializing in tools and assistance, Aubin Hardware can benefit from expanding accessory products, maintenance kits, or special service packages, catering to both DIY enthusiasts and professional contractors in the local market.

Supplier and Partner Opportunities Considering the industry landscape and local market, partnerships or collaborations with larger suppliers or home improvement brands could increase inventory diversity and enhance competitive positioning against larger retailers.

Local Market Growth The company's strategic location near other competitors offers a chance to capitalize on local market growth by emphasizing specialized customer service, community events, and loyalty initiatives to retain and grow the customer base.