Full-size SUV push Audi Australia is actively positioning a new full-size SUV line (Q9) to rival BMW X7 and Mercedes GLS, signaling an expanded SUV-focused sales opportunity and potential upweight in premium large SUV demand.

Competitive landscape Public signals show Audi Australia aiming to compete with BMW Group and Mercedes-Benz Australia across multiple segments, suggesting partnerships or fleet opportunities with dealers and corporate clients seeking premium marque alternatives.

Performance line expansion The rollout of high-performance models such as SQ7 and RS5 variants indicates opportunities to target enthusiasts and fleet buyers seeking performance-oriented luxury sedans and SUVs with strong residual values.

EV and tech emphasis Plans around an electrified Q7 e-tron and broader tech stack adoption point to future sales opportunities in premium electrified SUVs and tech-forward configurations for corporate and private customers.

Experiential engagement Active involvement in premium events like the Australian Grand Prix suggests a channel for experiential marketing, VIP test drives, and cross-promotional activities to drive brand preference and lead generation among affluent buyers.