Insights

Electrification Growth BMW Australia's extensive focus on electrified vehicle models, including the launch of electric SUVs and the electric 7-Series, indicates a strong market shift towards sustainable mobility. This presents opportunities to target environmentally conscious consumers and fleet operators interested in premium electric vehicles.

Premium Market Position With a reputation as a leading premium automaker and a product lineup that emphasizes luxury and performance, there is potential to expand sales among high-income segments seeking exclusive, technologically advanced vehicles.

Strategic Asset Sale BMW Australia's recent decision to exit vehicle retailing and sell dealership assets opens avenues to engage new dealership partners or fleet leasing companies, enhancing distribution channels and expanding market reach.

Innovation and Technology Utilizing advanced tech stacks such as AngularJS and Vue.js, BMW Australia demonstrates a commitment to digital engagement. This creates opportunities to provide integrated online sales solutions, digital financing, and tailored customer experiences to boost conversions.

Competitive Landscape With competitors like Mercedes-Benz and Tesla entering electric SUV markets, there is an opportunity to upsell existing customers and attract new buyers interested in the latest electric and limited-edition models, especially among affluent buyers and early adopters.

BMW Australia Tech Stack

BMW Australia uses 8 technology products and services including Crazy Egg, SiteCatalyst, AngularJS, and more. Explore BMW Australia's tech stack below.

  • Crazy Egg
    Analytics
  • SiteCatalyst
    Analytics
  • AngularJS
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • RequireJS
    Javascript Frameworks
  • Lightbox
    Javascript Libraries
  • reCAPTCHA
    Security
  • ZURB Foundation
    UI Frameworks

Media & News

BMW Australia's Email Address Formats

BMW Australia uses at least 2 format(s):
BMW Australia Email FormatsExamplePercentage
First.Last@bmw.com.auJohn.Doe@bmw.com.au
84%
First@bmw.com.auJohn@bmw.com.au
7%
Last@bmw.com.auDoe@bmw.com.au
4%
LF@bmw.com.auDJ@bmw.com.au
2%
FL@bmw.com.auJD@bmw.com.au
3%

Frequently Asked Questions

Where is BMW Australia's headquarters located?

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BMW Australia's main headquarters is located at 783 Springvale Road Mulgrave, Victoria 3170 Australia. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is BMW Australia's phone number?

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You can contact BMW Australia's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BMW Australia's official website and social media links?

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BMW Australia's official website is careers.bmw.com.au and has social profiles on LinkedIn.

What is BMW Australia's NAICS code?

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BMW Australia's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does BMW Australia have currently?

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As of February 2026, BMW Australia has approximately 89 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Head Of Marketing - Mini Australia & New Zealand: N. G.Head Of Legal, Risk & Strategy: T. H.Head Of Hr: T. O.. Explore BMW Australia's employee directory with LeadIQ.

What industry does BMW Australia belong to?

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BMW Australia operates in the Motor Vehicle Manufacturing industry.

What technology does BMW Australia use?

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BMW Australia's tech stack includes Crazy EggSiteCatalystAngularJSVue.jsRequireJSLightboxreCAPTCHAZURB Foundation.

What is BMW Australia's email format?

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BMW Australia's email format typically follows the pattern of First.Last@bmw.com.au. Find more BMW Australia email formats with LeadIQ.

BMW Australia

Motor Vehicle ManufacturingVictoria, Australia51-200 Employees

Welcome to the official LinkedIn page of BMW Group Australia, the local subsidiary of the world’s leading premium manufacturer of automobiles and motorcycles and provider of premium financial and mobility services, the BMW Group.  

BMW Group has had a presence in Australia since 1979 with a national headquarters in Melbourne. This includes offices for our BMW, MINI, BMW Motorrad and BMW Financial Services brands, as well as a globally certified national training centre, fully equipped workshop and parts distribution centre that support our national dealer network.

We share the values of our global company that are based on long-term thinking and responsible action. The BMW Group sets the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

Our product line-up is constantly evolving amid the industry’s transition to electrification and we offer among the most electrified models of any manufacturer represented in Australia. We are also a prominent voice in advocating for a more favourable market environment to introduce our product lines and provide optimal solutions for our customers now and into the future.   

The BMW Group additionally promotes a progressive corporate culture that celebrates the boundless joy of diversity, gender equality, and openness. 

We are always on the lookout for highly motivated and forward-thinking people who believe in our vision and can see themselves as part of our team. We offer a wide range of development and career opportunities combined with attractive benefits, office spaces, flexible work arrangements and health initiatives. 

If you are interested in joining us, we invite you to browse our current job vacancies located on our careers website:
https://careers.bmw.com.au/jobs/search

Section iconCompany Overview

Headquarters
783 Springvale Road Mulgrave, Victoria 3170 Australia
Phone number
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    BMW Australia's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    BMW Australia's revenue is estimated to be in the range of $25M$50M

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