Insights

Electrification Leadership BMW Australia is actively expanding its electric vehicle lineup, including launching new electric models such as the electric 7-Series and affordable electric SUVs. This indicates a strong market growth area, providing opportunities to promote EV financing, aftersales services, and charging solutions tailored for electric vehicle buyers.

Market Expansion Efforts Recent developments show BMW Australia is shifting away from traditional vehicle retailing by selling its dealership assets and focusing on brand-driven sales channels. Business development opportunities could involve collaborating on new distribution models, dealership support, or premium mobility services aligned with BMW's strategic focus.

Premium Brand Positioning With ongoing product launches like the Sport Collection variants and limited-edition models, BMW Australia emphasizes exclusivity and luxury driving experiences. This focus suggests opportunities to offer high-end financing, bespoke vehicle customization, and premium accessories to target affluent customers.

Technological Integration BMW Australia leverages advanced tech stacks in website and customer engagement platforms, aiming to enhance digital experiences. Partnering on innovative digital marketing, customer relationship management, or virtual showroom solutions can support lead generation and customer retention efforts.

Competitive Dynamics BMW Australia faces competitors like Mercedes-Benz, Tesla, and Audi, especially in electric SUVs. Positioning sales strategies around BMW's sustainable initiatives, electrified models, and brand heritage can effectively attract environmentally conscious consumers and differentiate from rivals.

BMW Australia Tech Stack

BMW Australia uses 8 technology products and services including Crazy Egg, SiteCatalyst, AngularJS, and more. Explore BMW Australia's tech stack below.

  • Crazy Egg
    Analytics
  • SiteCatalyst
    Analytics
  • AngularJS
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • RequireJS
    Javascript Frameworks
  • Lightbox
    Javascript Libraries
  • reCAPTCHA
    Security
  • ZURB Foundation
    UI Frameworks

Media & News

BMW Australia's Email Address Formats

BMW Australia uses at least 1 format(s):
BMW Australia Email FormatsExamplePercentage
First.Last@bmw.com.auJohn.Doe@bmw.com.au
87%
First@bmw.com.auJohn@bmw.com.au
7%
Last@bmw.com.auDoe@bmw.com.au
3%
LF@bmw.com.auDJ@bmw.com.au
3%

Frequently Asked Questions

What is BMW Australia's phone number?

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You can contact BMW Australia's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BMW Australia's official website and social media links?

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BMW Australia's official website is bmw.com.au and has social profiles on LinkedIn.

What is BMW Australia's NAICS code?

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BMW Australia's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does BMW Australia have currently?

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As of December 2025, BMW Australia has approximately 201 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Head Of Marketing - Mini Australia & New Zealand: N. G.Head Of Legal, Risk & Strategy: T. H.Head Of Product And Planning - Mini Australia & New Zealand: J. O.. Explore BMW Australia's employee directory with LeadIQ.

What industry does BMW Australia belong to?

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BMW Australia operates in the Motor Vehicle Manufacturing industry.

What technology does BMW Australia use?

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BMW Australia's tech stack includes Crazy EggSiteCatalystAngularJSVue.jsRequireJSLightboxreCAPTCHAZURB Foundation.

What is BMW Australia's email format?

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BMW Australia's email format typically follows the pattern of First.Last@bmw.com.au. Find more BMW Australia email formats with LeadIQ.

BMW Australia

Motor Vehicle ManufacturingQueensland, Australia201-500 Employees

Welcome to the official LinkedIn page of BMW Group Australia, the local subsidiary of the world’s leading premium manufacturer of automobiles and motorcycles and provider of premium financial and mobility services, the BMW Group.  

BMW Group has had a presence in Australia since 1979 with a national headquarters in Melbourne. This includes offices for our BMW, MINI, BMW Motorrad and BMW Financial Services brands, as well as a globally certified national training centre, fully equipped workshop and parts distribution centre that support our national dealer network.

We share the values of our global company that are based on long-term thinking and responsible action. The BMW Group sets the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

Our product line-up is constantly evolving amid the industry’s transition to electrification and we offer among the most electrified models of any manufacturer represented in Australia. We are also a prominent voice in advocating for a more favourable market environment to introduce our product lines and provide optimal solutions for our customers now and into the future.   

The BMW Group additionally promotes a progressive corporate culture that celebrates the boundless joy of diversity, gender equality, and openness. 

We are always on the lookout for highly motivated and forward-thinking people who believe in our vision and can see themselves as part of our team. We offer a wide range of development and career opportunities combined with attractive benefits, office spaces, flexible work arrangements and health initiatives. 

If you are interested in joining us, we invite you to browse our current job vacancies located on our careers website:
https://careers.bmw.com.au/jobs/search

Section iconCompany Overview

Phone number
Website
bmw.com.au
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    BMW Australia's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    BMW Australia's revenue is estimated to be in the range of $25M$50M

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