AudienceArc Employee Directory
Software DevelopmentCalifornia, United States2-10 Employees
AudienceArc is a software development company that specializes in marketing analytics solutions. Since 2009, it has helped clients ranging from Fortune 500 brands to emerging startups quantify and understand their market impact, informing decisions about campaigns, spend, and strategy. Its core KPI, the Relevance Index, measures brand performance by quantifying the quality and context of media coverage. Based in Berkeley, California, the company operates with a small team. It provides a service model for reporting that connects marketing metrics with actionable analytics. This approach aims to bridge the gap between data and insight for decision-making.