Audient Company
Market ResearchFlorida, United States2-10 Employees
Audient is a market research company based in Boca Raton, Florida, that helps other businesses improve results by prioritizing data accuracy and messaging relevance. The firm argues that performance hinges on the quality of data and the relevance of communication to customers. In targeting, it builds audiences that reflect a client's top 10% loyalty customers and lifetime value, using deterministic data rather than modeled projections. It also provides up-to-date insights on current customers, avoiding data that is months old to enable more efficient budget use. In the market research space, Audient is positioned as a data-focused partner that emphasizes precise data and relevant messaging. Based in Boca Raton, the organization operates with a compact team serving clients aiming to optimize targeting and leverage current customer information.