Recent Product Launches MOTU has recently launched new editions of its audio interfaces, such as the UltraLite-mk5 and the revamped 828 models. These updates present sales opportunities to target existing users for upgrades and attract new customers interested in cutting-edge technology.
Expansion in Firmware and Drivers By offering firmware updates like 'Gen 5' drivers for its hardware products, MOTU shows dedication to enhancing user experience. Sales representatives can leverage these updates as selling points to emphasize product longevity and ongoing support, fostering customer loyalty and potential new sales.
Talent Acquisition and Industry Recognition With the hiring of key personnel like John McDermott and accolades for the animated series like Shin Chan, MOTU demonstrates a commitment to talent and industry relevance. Leveraging these associations in sales pitches can help build credibility and attract business from customers who value reputable partnerships.
Market Presence and Awards Receiving awards for Favorite Indian Toon Character and Favorite Show of the year underscores MOTU's popularity and audience engagement. Sales teams can use these accolades to target customers who resonate with popular culture and leverage the brand's market presence to drive sales and brand loyalty.
Industry Events and Festivals Participating in events like the Malyabanta Mahotsav and launching initiatives at Maoist-infested locations show MOTU's community engagement and cultural involvement. Sales representatives can capitalize on these initiatives by aligning sales strategies with corporate social responsibility efforts, attracting customers who value ethical and community-oriented businesses.
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201
$10M
216$10M$50M
201$50M$100M
160$10M
409$50M$100M
1.5K$100M$1B
127$10M$50M
85$10M$50M
1K$100M$1BMOTU uses 8 technology products and services including QuickBooks, Cloudflare, Knockout.js, and more. Explore MOTU's tech stack below.
| MOTU Email Formats | Percentage |
| First@motu.com | 50% |
| First_Last@motu.com | 27% |
| Last@motu.com | 16% |
| FirstL@motu.com | 7% |
MusiciansMassachusetts, United States51-200 Employees
MOTU’s award-winning hardware and software is used by top professionals every day on hit songs, mega tours, primetime shows and blockbuster films. MOTU was founded in 1980 and has been developing audio, video and music technology products since 1984. For more information, visit our website at http://motu.com or watch our videos at http://www.youtube.com/user/motuTV .
Company Overview
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Funding & FinancialsMOTU's revenue is in the range of $10M
Funding & FinancialsMOTU's revenue is in the range of $10M
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