Event Participation August Schell Brewing Company actively participates in industry events like Bockfest, providing opportunities for networking, brand exposure, and potential collaboration with other stakeholders in the food & beverage sector.

Product Launches The company frequently launches new products and series like the Shift Happens Miniseries and Schell's Bock, indicating a focus on innovation and expanding its product line, presenting avenues for cross-selling and upselling to existing and new customers.

Awards & Recognition Being recognized as the 'Ale-ite Eight' and the best brewery in Minnesota showcases the company's commitment to quality and excellence, enhancing brand credibility and creating opportunities for premium pricing and attracting discerning consumers.

Market Expansion With the opening of a new location in Columbia, Tennessee, August Schell Brewing Company demonstrates a strategic approach to geographical expansion, allowing the company to tap into new markets and reach a broader customer base.

Strong Market Position While competing with larger companies like Craft Brew Alliance and Diageo, August Schell Brewing Company's unique offerings and historical significance provide a competitive edge, allowing for targeted positioning as a premium craft brewery in the market.