Expanding Craft Audience Auntie's Beads caters to a broad range of skill levels with instructional tutorials and inspiration projects, presenting an opportunity to upsell premium supplies and exclusive content to beginner and advanced beaders alike.

Online Retail Emphasis As a prominent online retailer in the art supplies sector, there is potential to deepen customer engagement through targeted email campaigns and personalized marketing opportunities using their existing Klaviyo platform.

Product Diversification With a diverse inventory including Swarovski crystals, gemstone beads, and jewelry findings, there is opportunity to introduce new product lines such as DIY jewelry kits or exclusive designer collaborations to attract more purchasing segments.

Leveraging Content Their strong educational content and tutorials can be monetized further through paid workshops or companion product bundles, creating additional revenue streams and increasing customer loyalty.

Market Expansion Given the relatively small revenue range compared to competitors, targeted outreach to similar niche craft communities or collaborations with craft influencers can help expand their market reach and boost sales.