Marketing Outsourcing Small team and active PPC channels indicate Lima Beads could benefit from outsourced marketing and site optimization to improve spend efficiency, conversion rates, and product visibility.

Ecommerce Growth There is opportunity to broaden online reach and streamline product listings and pricing across channels, leveraging their existing tech stack for scalable, multi-channel commerce.

Cloud & Ops Current AWS usage suggests room for cloud optimization, cost control, and security hardening to support growth and reliability of the online business.

Email & Retention Use of SES and Google Workspace presents a path to implement automated lifecycle emails, cart abandonment campaigns, and loyalty programs to lift repeat purchases.

Market Position In a competitive luxury bead jewelry niche, differentiators such as exclusive sourcing, design collaborations, or wholesale partnerships could unlock new revenue streams.