Market Expansion Aura's focus on transforming commercial workspaces across Canada suggests a strong potential for targeted sales opportunities in new regional markets, especially as businesses seek innovative workspace solutions to adapt to evolving workplace trends.

Technology Integration The company's utilization of advanced tools like Jonas Construction Software and HubSpot Analytics indicates a openness to adopting technology-driven solutions, which presents opportunities to offer specialized software and digital services to enhance project management and client engagement.

Industry Synergies Operating within the architecture and planning industry, Aura could benefit from partnerships with firms in related sectors such as interior furnishings, sustainable building materials, or construction automation, enabling cross-selling and bundle offers to expand revenue streams.

Client Customization Aura’s emphasis on creating tailored workspace environments opens doors for upselling premium design services, furniture, and ongoing consulting, especially to clients investing in long-term workspace transformation initiatives.

Construction & Design Trends Given the company’s integrated approach to design-build services, staying ahead of industry trends such as sustainable design, smart building technologies, and hybrid workspace models can position Aura as a strategic partner for clients seeking future-proofed environments.