Premium probiotic Aurelia London is a multi‑award winning, British probiotic skincare brand with global distribution through premium retailers such as Liberty, Space NK and Net-a-Porter, indicating strong appeal to high-end customers and opportunity to leverage luxury department stores and flagship counters for exclusive SKUs or limited editions.

Global reach The brand ships worldwide and is part of the Health & Happiness Group, suggesting available cross‑sell and co‑marketing opportunities across H&H’s wellness portfolio, as well as potential bundle offers with nutrition and wellness brands to broaden the customer base.

Growth potential Revenue is in the low tens of millions with a lean team (2–10 employees), signaling room for rapid scale through increased DTC initiatives, expanded wholesale, and enhanced digital marketing to drive higher average order value and repeat purchases.

Tech & ops Existing tech stack includes OroCommerce and Magento for commerce, Cloudflare and CDN services, plus analytics and content tools, offering a solid foundation for marketplace integrations, optimized checkout flows, and streamlined wholesale portal enhancements to support larger order volumes.

Sustainability edge Emphasis on BioOrganic ingredients sourced sustainably and Britain-made positioning provides a differentiator for retailers seeking ethical, clean-beauty lines; this can be leveraged in sustainability-focused campaigns, retailer certifications, and influencer collaborations to boost differentiation.