New Product Launches TULA Skincare has recently launched innovative products like the Water Slide hydration-boosting serum, 10-minute hydrating mask, and Radiant Skin Brightening Serum Concealer. These new launches present sales opportunities to leverage the excitement around these products and attract new customers.

Team Expansion With the hiring of Dr. Rajapaksa, who has become the face of TULA Skincare, there is an opportunity to capitalize on her medical expertise and influence to drive sales. Leveraging key personnel and influencers can help in expanding the customer base and brand recognition.

Revenue Range TULA Skincare falls within the revenue range of $10M - 50M, similar to other successful players in the industry like DRUNK ELEPHANT, First Aid Beauty, and Sunday Riley. This indicates a competitive position in the market with potential to further grow sales.

Market Expansion TULA Skincare retails in North America with well-known beauty retailers like ULTA Beauty, Sephora, Nordstrom, and Amazon, and internationally with Mecca, SpaceNK, and TMall. Exploring further international expansion and partnerships with other major retailers can open up new sales channels.

Technology Stack By utilizing a tech stack that includes Kenshoo, Impact Radius, and others, TULA Skincare demonstrates a commitment to digital marketing and analytics. Leveraging these technologies to optimize digital campaigns and track customer engagement can enhance sales strategies.