Sustainability Growth Aurinkomatkat is positioned as Finland’s most sustainable travel brand and has an active Green Key partnership, presenting a sales opportunity to offer sustainability-focused packages, green certifications, and collaborations with eco-conscious corporate clients seeking responsible travel options.

Trust and Scale With 60 years of experience and being part of the Finnair Group, Aurinkomatkat offers reliability and brand credibility that can be leveraged for premium packaged tours, loyalty programs, and corporate travel partnerships targeting quality-conscious customers.

Digital and Experience A strong online and omnichannel presence (webshop and call center) combined with modern tech stack signals readiness for personalized marketing, retargeting, and upsell opportunities for add-on services such as experiential city getaways and curated experiences.

Growth and Reach Revenue in the mid‑hundreds of millions and a sizable employee base indicate capacity for co-branded campaigns, tour operator alliances, and cross-sell arrangements with travel tech platforms or corporate travel managers seeking Finland-focused itineraries.

Market Positioning As a leading Finnish tour operator and the largest trusted player in the market, there is an opportunity to target incentive travel, corporate retreats, and bundled travel solutions for both FITs and group bookings, leveraging reliability and 60-year heritage to win long-term partnerships.