Public Sector Growth Aurora has recently expanded its public sector focus with the appointment of an Associate Director for Public Sector and education/healthtech initiatives, presenting sales opportunities in government, education and health technology environments.

Acquisition Momentum Strategic acquisitions and asset transfers, including Ethos MPS assets and Blue Sky Digital, indicate a growing footprint and an integrated services reach that can be leveraged to upsell managed print, IT, and workflow automation to a broader customer base.

Managed Services Expertise A broad portfolio across managed print, IT services, workflow automation and AI, plus production print and telecoms, creates openings to cross-sell integrated workplace technology solutions to clients seeking end-to-end efficiency and security improvements.

Key Partnerships Partnerships with Fujifilm for Apeos and recognized channel potential suggest collaboration opportunities to expand technology stacks, resell opportunities, and joint marketing aimed at mid-market organisations needing scalable solution sets.

Security and Sustainability Emphasis on data sanitisation, recycling at end of life, and security-focused tech stack supports selling to organisations with stringent governance, compliance and sustainability requirements, particularly in regulated sectors.