Fleet uptime Aurora Parts serves a national trailer parts network with FleetPerform, focusing on reducing downtime for fleets across more than 2 million trailers. This creates sales opportunities in predictive maintenance partnerships, rapid part fulfillment, and bundled service agreements that emphasize uptime guarantees.

Expanding footprint With five distribution centers and rapid geographic expansion, including new facilities in Reno and York, there is a growing need for scalable inventory fulfillment, cross-docking partnerships, and regionally tailored parts programs to support dealer networks and national accounts.

Digital channels A robust eCommerce platform and mobile access for dealers, shops, and technicians indicate opportunities to upsell digital procurement services, API integrations, and seamless catalog synchronization for fleet customers seeking streamlined parts ordering.

Strategic alliances Recent integrations with Procede Software and collaborations with Great Dane suggest a fertile environment for data-driven services, API-based workflows, and joint value propositions around inventory visibility, order automation, and fleet performance analytics.

Women in leadership Recognition as a top company for women to work in transportation signals a progressive employer brand; leverage this for partnerships focused on diverse supplier programs, inclusive procurement, and workforce-focused training solutions for maintenance staff and technicians.