Recent Acquisition The recent acquisition of seven residential aged care homes by Estia Health from Aurrum provides opportunities to offer integrated technology solutions, staff training, and operational enhancements to streamline post-acquisition integration and improve resident care.

Growth Potential With revenue estimates between 500 million and 1 billion and a substantial portfolio of 800 care places, Aurrum demonstrates significant market presence, presenting sales opportunities in innovative healthcare technology, patient management systems, and facility modernization.

Digital Adoption Aurrum’s tech stack, including Google Call Conversion Tracking, Facebook Pixel, and YouTube, indicates an active digital marketing presence, suggesting availability for digital advertising solutions, patient engagement platforms, and data analytics services to enhance outreach and operational insights.

Market Positioning Operating in the competitive aged care sector with notable players like Uniting AgeWell, Regis, and Opal Healthcare, Aurrum’s focus on clinical care excellence and residential quality creates opportunities for specialized healthcare software, staff training programs, and value-added services to strengthen differentiation.

Community Engagement Aurrum’s emphasis on delivering lifestyle and dining experiences indicates a potential market for partnerships in hospitality management, nutrition services, and resident engagement technologies to improve quality of life and satisfaction levels.