Recent Acquisition Aurrum Aged Care was acquired by Estia Health in April 2025, indicating potential opportunities for integrated service offerings or collaboration within the aged care sector, especially leveraging Estia's expanded portfolio.

Asset Divestment Following the sale of seven residential aged care homes to Estia Health in early 2025, there may be opportunities to provide modernization, refurbishments, or management solutions to newly acquired facilities.

Technology Adoption Aurrum has implemented a range of digital tools including Google Analytics, Tag Managers, and talent management solutions, presenting opportunities to offer advanced healthcare tech, resident engagement platforms, or data analytics services.

Market Presence With a significant portfolio in Victoria and New South Wales and a sizable workforce, Aurrum’s core markets present prospects for tailored healthcare solutions, staffing services, or operational efficiencies.

Sector Trends The company's focus on clinical care and premium lifestyle indicates an ongoing demand for innovative, high-quality aged care services, providing sales opportunities in luxury healthcare amenities, patient experience enhancements, and care management systems.