Growing Pet Wellness Target mid-sized pet product retailers and regional distributors with Austin and Kat’s natural, gluten-free, human-grade CBD and supplement line crafted in small batches in Seattle, emphasizing third-party testing and transparency to drive shelf space in pet specialty stores.

CBD and Supplements Position the brand as a science-based but handmade pet wellness solution, leveraging the bakery-made treats and human food-grade ingredients to appeal to retailers seeking premium, safe, non-toxic products with clear efficacy and purity storytelling.

Domestic Distribution Leverage the existing domestic distribution network and hundreds of independent pet specialty partners to accelerate channel expansion in regional markets, offering co-op marketing, starter SKUs, and retailer support programs.

Brand Authenticity Emphasize the core values of Truth, Compassion, and Trust in sales outreach to retailers who prioritize transparency and ethical sourcing; highlight ongoing education for both customers and partners to build long-term loyalty and repeat orders.

Financial Growth With a revenue band of 10–25 million, pursue upsell opportunities through expanded product lines (new formulations or sizes), private-label potential with small-batch production capabilities, and regional campaigns to convert seasoned retailers to dedicated, higher-margin SKUs.