Major Expansion The Austin Convention Center is undergoing a $1.6 billion transformation, set to reopen in 2029 with 620,000 square feet of flexible event space and outdoor venues, presenting a significant opportunity for vendors and service providers involved in large-scale infrastructure, event technology, and facility management.

Event Hosting Opportunities With upcoming high-profile events such as the 2028 Olympics and SXSW EDU, the center will require innovative solutions in hospitality, security, event technology, and catering services, making it an ideal prospect for companies targeting large-scale event support.

Sustainability Initiatives The adoption of eco-friendly practices, including a new bottling system, indicates a focus on sustainability which opens doors for green technology providers, eco-friendly service partners, and vendors offering sustainable products and solutions.

Recognition and Awards Recent awards like the Downtown NOLA Award and the Spirit of Hospitality Award highlight the center’s commitment to excellence and innovation, positioning it as a reputable partner for premium suppliers in hospitality, facility upgrades, and customer experience solutions.

Growing Visitor Engagement Participation in events like SXSW and plans for hosting Olympic events suggest increasing visitor traffic and engagement, creating opportunities for marketing agencies, audio-visual tech companies, and hospitality vendors to expand their local presence.