Industry Reach A nonprofit trade association representing 190 franchised new car dealerships in the Philadelphia five-county area presents a large, centralized pool of potential B2B partnerships and sponsorship opportunities for automotive suppliers, local service providers, and tech vendors seeking access to dealership networks.

Economic Footprint Member dealerships generate billions in sales and support 30,000+ local jobs, indicating strong purchasing power and potential for enterprise deals, financing solutions, and vendor services targeting high-volume retailers and workforce-related offerings.

Event Platform The Philadelphia Auto Show drives significant economic impact (~$50M) and serves as a prime venue for product showcases, lead generation, sponsorships, and strategic partnerships with consumer brands and technology providers.

Philanthropy & Branding Active philanthropic initiatives and the Driving Away the Cold program offer opportunities for CSR-aligned sponsorships, cause marketing, and community engagement packages that enhance dealer members’ social impact while expanding a vendor’s brand footprint.

Digital & Tech Stack Presence across digital channels (Digital Buyer’s Guide, social ads, tracking tools) suggests readiness for marketing tech partnerships, data-driven campaigns, and platform integrations to optimize member communications, lead capture, and event promotion.