Insights

Connected vehicle opportunity Automatic Labs targets transforming older vehicles into connected cars, suggesting a sales angle around vehicle retrofit solutions for fleets or customers with legacy models seeking connected features.

SiriusXM backing As a SiriusXM company since 2017, there is potential to cross-sell or bundle data services, entertainment integrations, or telematics offerings to SiriusXM existing automotive and buyer ecosystems.

Mid-market scale With 51-200 employees and revenue in the mid tens of millions, Automatic sits between SMB and mid-market cues, indicating a fit for enterprise-grade telematics partnerships or channel partnerships with automotive OEMs and large dealers.

Global tech stack A modernized stack and web analytics footprint (Optimizely, Google Tag Manager, Parse.ly, etc.) signals readiness for partnerships around data-driven marketing, customer analytics, and API-based integrations for fleet or consumer apps.

Diverse mobility history Past collaborations with Ford and iBeacon capabilities show openness to OEM-level collaboration and innovative connected car experiences, presenting opportunities for co-development or exclusive feature deployments.

Similar companies to Automatic Labs

Automatic Labs Tech Stack

Automatic Labs uses 8 technology products and services including Optimizely, AdRoll, Mixpanel, and more. Explore Automatic Labs's tech stack below.

Automatic Labs's Email Address Formats

Automatic Labs uses at least 2 email formats:
Automatic Labs Email FormatsExamplePercentage
First@automatic.comJohn@automatic.com
94%
Last@automatic.comDoe@automatic.com
6%

Frequently Asked Questions

What is Automatic Labs's phone number?

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You can contact Automatic Labs's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Automatic Labs's stock symbol?

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Automatic Labs is a publicly traded company; the company's stock symbol is ADP.

What is Automatic Labs's official website and social media links?

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Automatic Labs's official website is automatic.com and has social profiles on LinkedIn.

How much revenue does Automatic Labs generate?

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As of July 2026, Automatic Labs's annual revenue is estimated to be $25M - $50M.

What is Automatic Labs's SIC code?

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Automatic Labs's SIC code is 7373 - Computer Integrated Systems Design.

How many employees does Automatic Labs have currently?

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As of July 2026, Automatic Labs has approximately 90 employees across 5 continents, including North America, Europe and South America. Key team members include Vice President Software Engineering: F. R., Vp Of Growth: J. N. and Controller: P. C. Explore Automatic Labs's employee directory with LeadIQ.

What industry does Automatic Labs belong to?

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Automatic Labs operates in the Automotive industry.

What technology does Automatic Labs use?

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Automatic Labs's tech stack includes Optimizely, AdRoll, Mixpanel, Medium, Segment, Webpack, Zendesk and Google Analytics.

What is Automatic Labs's email format?

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Automatic Labs's email format typically follows the pattern of First@automatic.com. Find more Automatic Labs email formats with LeadIQ.

How much funding has Automatic Labs raised to date?

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As of July 2026, Automatic Labs has raised $24M in funding. The last funding round occurred on Jun 25, 2015 for $24M.

When was Automatic Labs founded?

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Automatic Labs was founded in 2011.
Automatic Labs logo

Automatic Labs

AutomotiveCalifornia, United States51-200 Employees

Automatic Labs, a SiriusXM company based in San Francisco, designs and delivers connected car services through a plug-in adapter and mobile app that enable older vehicles (model year 1996 and newer) to become part of a broader driving platform. The service aims to help drivers drive safer and smarter by diagnosing engine issues, detecting collisions, and providing emergency response, among other features, with the goal of improving the driving experience without requiring a new car. The company operates in the motor vehicle manufacturing sector, focusing on a connected-vehicle service that can be distributed across multiple channels, and emphasizes a product-centric approach to engineering and user experience. Since its acquisition by SiriusXM in 2017, Automatic has positioned itself as a platform that brings contemporary vehicle connectivity and safety features to a wide range of existing cars, with teams grounded in San Francisco and a global perspective.

Section iconCompany Overview

Phone number
SIC Code
7373 - Computer Integrated Systems Design
Stock Symbol
ADP
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $24M

    Automatic Labs has raised a total of $24M of funding over 4 rounds. Their latest funding round was raised on Jun 25, 2015 in the amount of $24M as a Series B.

  • $25M - $50M

    Automatic Labs's revenue is estimated to be in the range of $25M - $50M

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