Expanding Product Range Automation24 has recently expanded its portfolio by adding Norgren pneumatic components, signaling a strategic effort to diversify its automation product offerings and meet a broader range of customer needs.

Focused Online Platform The company's modern, user-friendly webshop with fast product selection tools and live chat support presents a direct channel for upselling complementary automation components and technical services.

Industry Partnerships By sourcing products from well-known brands like Siemens, Weidmüller, and efector, Automation24 positions itself as a reliable supplier capable of fulfilling high-quality automation requirements, creating opportunities to upsell premium components.

Growth Potential With a revenue bracket of up to 10 million dollars and a dedicated focus on online sales, there is significant scope for expanding sales efforts toward small to medium-sized manufacturers in need of cost-effective automation solutions.

Market Positioning Compared to larger competitors with extensive personnel and revenues, Automation24’s niche online approach provides a competitive advantage for targeted outreach to cost-conscious customers seeking accessible automation components.