Cross Sell Opportunity Automatiq’s unified platform combines dynamic price optimization with ticket distribution for 500+ customers and billions in annual ticket sales; pursue upsell of revenue-optimization modules and broaden deployment with existing Broker Genius and Seat Scouts clients.

Revenue Growth Potential With revenue in the $100–$250M range and a track record of $6B in ticket inventory sold and over 10M tickets delivered, there is strong upside for upselling premium features, analytics, and additional distribution channels to larger enterprise customers and new live events verticals.

Tech Leadership Momentum A Chief Technology Officer appointment in 2022 and a modern cloud-native stack (AWS EKS, S3; Pendo; Salesforce; HubSpot Analytics) indicate ongoing scalability and integration readiness—ideal for security-conscious, enterprise buyers and data-driven ROI pitches.

Large Customer Base Serving 500+ customers with a data-driven automation platform demonstrates proven product-market fit and high usage—great proof points for ROI-focused outreach and case-study-led sales to similar ticketing and events operators.

Strategic Positioning Formed from the merger of two industry leaders, Automatiq’s all-in-one platform offers competitive differentiation in pricing and distribution; target RFPs in live events, venues, and ticket marketplaces while exploring partnerships for complementary capabilities.