Target Florida Buyers Avalon focuses on Florida employers and individuals with consumer directed plans that combine high deductible PPOs with HRAs and HSAs. This presents opportunities to cross-sell to small and mid-sized Florida businesses seeking affordable, flexible benefits and to self-funded groups looking to manage healthcare spend more predictably.

Focus Plans Leverage The Avalon Focus and IFocus plans are designed to attract price-conscious segments by offsetting costs with rollable HRA/HSA funds. Sales opportunities exist with brokers and consultants targeting cost containment for groups and individuals who want ownership of health savings growth while controlling premium inflation.

Digital Readiness Utilize Avalon’s tech stack and digital tools (DocuSign, MySQL, Microsoft ecosystem, social channels) to streamline enrollment, compliance, and data exchange. Position modernization benefits to HR leads and IT decision-makers seeking secure, scalable administration and smoother ACA compliance.

Strategic Partnerships Recent expansion activity by related Avalon entities and cross-market exposure in the US suggests opportunities to partner with regional brokers, health systems, and employer groups expanding benefits to attract/retain talent in Florida. Joint marketing and pilot programs could accelerate adoption.

Cost Transparency With emphasis on high deductible plans paired with savings vehicles, there is a sales angle around predictable total cost of care and employee empowerment. Highlight budgeting advantages for employers, visible co-pays, and rollover HRA/HSA funds to appeal to finance and HR stakeholders.