Market Opportunity Avanos operates in pain management and related medical device sectors with a sizable addressable market. Target hospitals and IDNs currently sourcing from leading competitors, offering bundled device solutions and value-based propositions focused on outcomes and total cost-of-care.

Strategic Partnerships A recent collaboration with Siemens Healthineers to integrate mobile imaging with Avanos radiofrequency ablation creates an appealing ecosystem for interventional pain care. Pursue co selling with imaging, OR, and broader vendor partners to create end to end solutions.

Industry Engagement Participation in major healthcare conferences signals readiness to engage senior buyers. Leverage events to secure executive briefings, present case studies, and accelerate pipeline development with target accounts.

Competitive Positioning Leverage Avanos strengths as a specialized, outcomes driven player in high growth segments and pursue account based campaigns aimed at institutions buying from rivals, highlighting clinical efficacy, workflow efficiency, and cross product line opportunities.

Tech Enabled Sales Utilize existing IT and analytics stack to craft data backed value propositions. Demonstrate outcomes, utilization, and potential cost savings through SAP HANA and related tools, and offer integration friendly deployments aligned with hospital IT and procurement processes.