Expansion through acquisitions Avast Group has been actively expanding through acquisitions, as seen with the recent acquisition of Jumpshot, a competitor antivirus software provider. This strategy presents sales opportunities for cross-selling and upselling additional products or services to the newly acquired customer base.

Strong market presence Despite recent controversies and legal actions, Avast maintains a strong market presence with over 435 million users worldwide. This extensive user base provides a vast pool of potential customers for sales teams to target and convert into paying subscribers or enterprise clients.

Innovative product updates Avast Group recently introduced major feature updates to its product line on multiple platforms, including Windows, Mac, Android, and iOS. Sales teams can leverage these innovative updates as selling points to pitch upgrades or new licenses to existing customers and prospects looking for cutting-edge security solutions.

Strategic partnerships for growth By partnering with ZNet Technologies Private Limited to fortify cybersecurity in India, Avast Group is strategically positioning itself for growth in a key market. Sales professionals can leverage this partnership to target Indian businesses and organizations seeking advanced cybersecurity solutions, potentially leading to increased sales revenue in the region.

Recognition and awards Despite legal challenges, Avast continues to receive industry recognition and awards for its products, such as the Advanced+ award from AV-Comparatives. Sales teams can use these accolades as social proof and leverage Avast's positive reputation to build trust with potential customers, ultimately driving sales conversions.