Strategic Partnerships Webroot has demonstrated success in forming strategic partnerships, such as with Geek Squad and Allstate Identity Protection. Leveraging these partnerships can open doors to new sales opportunities by collaborating with tech support services and identity protection companies.

Innovative Services Launch The recent launch of the E-Mail Security SasS service offering shows Webroot's commitment to innovation, expanding its service portfolio. This new service can be positioned as a cutting-edge solution to address evolving email security threats, creating sales prospects in security-conscious industries.

Recognition and Credibility Webroot's recognition as a Strong Performer by Forrester in the Security Awareness and Training Solutions category enhances its credibility. Sales teams can leverage this recognition to build trust with potential clients, positioning Webroot as a reputable choice in the cybersecurity market.

Competitor Analysis Being identified as a competitor of McAfee, a leading antivirus program, showcases Webroot's capabilities. Sales professionals can use this comparison to highlight Webroot's strengths and unique selling points, positioning it as a strong alternative in the cybersecurity software landscape.

Channel Partnership Expansion Webroot's partnership with Preferredcomputersolutions indicates a focus on expanding channel partnerships. This presents an opportunity for sales development representatives to tap into new customer bases through collaborative sales efforts with partners offering complementary services.