Catalog Leverage Avatar Press has a sizable catalog with over 125 titles on Amazon and multiple authors in the top 500, creating strong cross-sell possibilities. There is room to launch author-led spin-offs, bundles on Amazon Singles, and sequential releases that capitalize on existing readership. A focused business development push to bundle backlist titles with new thrillers could lift sales and deepen brand loyalty.

Media Rights Several thriller franchises within the catalog present licensing and adaptation opportunities for film, TV, or audio. Prepare concise pitch decks around key titles such as Premonition, Deception and Lies, and Solstice, and engage agents and production companies to explore rights deals and development partnerships.

Marketing Optimization Strategic use of digital channels can accelerate discovery and sales. Leverage the YouTube presence and content strategy to drive Amazon Singles traffic, while building an email list and targeted ads. A refreshed website and integrated content funnel would improve discoverability and conversion.

Services Partnerships With a small team, Avatar Press can monetize publishing services to indie authors and small presses, offering white-label editing, cover design, formatting, and distribution to major retailers. This B2B offering would scale revenue, broaden the catalog, and create more licensing-ready IP.

Formats and Global Expanding formats and geographies can diversify revenue. Pursue audiobooks and translations, and explore international rights through partnerships with audiobook platforms and translators. This would extend reach beyond the US thriller market and unlock new buyers and audiences.