Avenida Employee Directory
RetailSão Paulo, Brazil1001-5000 Employees
Avenida is a Brazilian fashion retailer that emphasizes affordable, everyday apparel. Its origins date back to 1978 in Cuiabá, Mato Grosso, and it has since expanded to more than 200 stores across 17 states and the Federal District. The company is headquartered in Morumbi, in the São Paulo region. Avenida operates as part of Pepkor, a South African holding and the largest retailer in South Africa, placing it within a broader international retail network. The business supports more than 3,000 direct and indirect jobs, with more than 70% of the workforce comprised of women. Recent reporting notes that Pepkor expanded its presence in Brazil by acquiring Grupo Avenida, signaling ongoing growth in the Brazilian market.