Expanding Retail Presence Avenida has grown significantly since 1978, now operating over 180 stores across 17 states and the Federal District. This extensive retail footprint presents an opportunity for partnerships that enhance in-store technology, logistics, and supply chain solutions to support their expansion and improve operational efficiency.

Ownership and Investment Stability Being part of the Pepkor group, the largest South African retailer, Avenida benefits from strong backing and regional growth strategies. This relationship signals potential for collaborative ventures aimed at regional market expansion, shared innovations, and retail technology enhancements.

Market Segmentation Opportunity Avenida operates within the affordable fashion segment, catering to a broad demographic in Brazil. There’s potential to customize marketing and product offerings through data insights or digital campaign solutions to further capture and engage their cost-conscious customer base.

Technology Stack and Data Usage Utilizing platforms like Criteo, AppNexus, and Facebook Pixel indicates a focus on digital marketing and customer targeting. This opens avenues for offering advanced analytics, customer engagement tools, or ecommerce solutions to optimize their digital presence and sales performance.

Opportunities for Sustainability and Efficiency With a large workforce predominantly composed of women and a mission to positively impact local economies, Avenida may be receptive to solutions in CSR, sustainable sourcing, or employee engagement platforms to reinforce their brand values and enhance corporate responsibility initiatives.