Digital Transformation Position Avery Dennison Smartrac as a partner to accelerate customers’ digital journeys through RFID and connected product solutions, emphasizing the integration of physical items with digital twins via atma.io to enhance supply chain transparency and reduce waste.

Supply Chain Visibility Target industries like Apparel, Beauty, Food, Logistics, Healthcare and Automotive where RFID, sensors, and digital IDs can dramatically improve inventory accuracy, real-time visibility, and end-to-end tracking from source to consumer.

Sustainability & Compliance Highlight capabilities aligned with Digital Product Passport and waste reduction goals to appeal to brands focused on circularity, regulatory readiness, and transparent material provenance.

Expansion & Capacity Leverage recent facility expansions and new distribution capabilities in India and Asia to propose scalable supply-chain solutions for rapidly growing is regional teams or manufacturers seeking closer shipping hubs and faster go-to-market timelines.

Innovation & Partnerships Leverage recent product launches like UCode X, Miniweb Global UCode X, and collaborations (ACS Clothing, Eventshop) to co-create advanced labeling, real-time visibility, and immersive customer experiences for high-volume, high-velocity product categories.