Digital Transformation Focus Avery Dennison Smartrac’s emphasis on integrating RFID and digital identity solutions across diverse industries like apparel, food, healthcare, and automotive presents significant cross-selling opportunities for organizations seeking to enhance supply chain transparency, inventory management, and consumer engagement through digital innovation.

Connected Product Ecosystem With their atma.io platform enabling end-to-end product tracking and circularity, companies aiming to improve sustainability, comply with evolving legislation such as Digital Product Passports, or improve traceability are prime prospects for adopting Avery Dennison’s connected product solutions.

Recent Innovation Launches The launch of advanced RFID products and labeling solutions, such as the Neo Matte Black Paint Protection Film and labelling innovations for recycling and connectivity, highlight ongoing opportunities to introduce new, cutting-edge materials and digitally-enabled solutions to industries focused on sustainability and brand differentiation.

Industry Engagement & Events Participation in events like SEMA Show and the unveiling of experiential hubs demonstrate a proactive approach to engaging industry leaders and consumers, creating sales avenues for customized RFID applications, promotional activities, and strategic partnerships within automotive, retail, and manufacturing sectors.

Expansion & Leadership Moves Recent strategic hires, including the appointment of Tina Hart as Vice President, indicate a focus on strengthening leadership and market expansion in North America, presenting sales teams with targeted opportunities to collaborate with a growing customer base in packaging, labeling, and industrial sectors.