Growth Opportunity Target mid-size broadcast and pro-AV integrators in the Pacific Northwest and US markets given Avitech's 30-year track record, 1M-10M revenue, and existing deployments across professional AV, broadcast, security, and IT sectors.

Product Expansion Capitalize on demand for 4K60 multiview and KVM over IP by highlighting Pacific MS-1 Plus and related video wall solutions to system integrators and end users seeking scalable, high-resolution monitoring and control.

Channel & Reps Leverage new US National Sales Manager appointment to build a stronger direct and indirect sales network; propose co-marketing and channel programs to accelerate penetration in enterprise, government, and education verticals.

Events & Visibility Engage prospects through trade shows and demos at InfoComm, Campion Technology Show, and similar events to showcase live multiview, KVM, and matrix switching capabilities and capture qualified leads.

Competitive Positioning Position Avitech as a specialized, award-winning 30-year player with compact team efficiency and niche capabilities in multiviewers and over-IP solutions to win against larger incumbents by emphasizing agility, customization, and fast deployments.