Growing Market Leadership Avocados From Mexico dominates the U.S. market as the leading avocado brand, with over 80 percent of U.S. avocados originating from Mexico. This strong market position presents opportunities for partnerships with retailers and foodservice providers looking to capitalize on a trusted and popular brand.

Health & Wellness Partnerships The company's recent collaboration with the American Diabetes Association underscores a commitment to health-conscious marketing. This focus on health wellness initiatives opens avenues for joint campaigns with nutrition-focused brands and health organizations that want to promote avocados as a nutritious food choice.

Influencer & Sports Sponsorships Partnering with celebrities like Rob Gronkowski and sponsoring major events such as the College Football Playoff indicates a targeted effort to engage sports fans and younger demographics. This creates potential sales opportunities within sports-related retail spaces and promotional campaigns linked to athletic lifestyle brands.

Innovative Marketing Strategies Utilizing digital tools and engaging campaigns exemplified by their collaboration with influencers and digital brands positions AFM as a brand receptive to innovative marketing. Sales teams can leverage this agility to position products in emerging digital and experiential marketing channels.

Health & Wellness Focus AFM’s recent partnerships and certifications emphasizing health and wellness demonstrate its appeal to health-conscious consumers. Suppliers and retailers targeting the organic, gluten-free, and nutrition-aware markets can align products with AFM’s health-brand positioning to boost sales.