Website modernization Small staff and an aging tech stack (Backbone.js, jQuery) suggest a cost-effective website modernization plan, including a modern CMS, responsive design, improved performance, security, and managed hosting, with a staged migration leveraging current analytics data.

Online giving growth Opportunity to accelerate fundraising by implementing or optimizing online giving with recurring gifts, easy donation forms, and church management integration, accompanied by donor analytics to demonstrate ROI to leadership.

Local engagement Leverage Avon Indiana location to boost local outreach through optimized local search presence, targeted events, and simple online registrations, plus options for streaming or archives to attract first-time visitors.

Analytics driven outreach Current use of Google Tag Manager and Google Analytics enables data-driven outreach; offer regular dashboards, audience segmentation, and campaign tracking, plus potential CRM integration to manage visitors and members.

Inclusive accessibility The church emphasizes inclusive welcome; propose accessible web design, ADA compliance, captioned livestreams, and inclusive communications to broaden reach and improve engagement with diverse communities.