Affordability focus Position AVS Dental Plan as a cost-saving alternative to traditional dental insurance, emphasizing nationwide access to a large network and no maximums or exclusions to drive interest from individuals, families, and small businesses seeking predictable dental care expenses.

Large network leverage Leverage the extensive network of over 226,000 dentists and the Aetna Dental Access affiliation to upsell to dental practices and brokers seeking broad provider access for their clients, highlighting breadth as a differentiator from peers in the discount plan space.

Growth opportunity Target mid-market employers and associations with monthly or multi-year plan options to expand adoption beyond individuals, tapping into potential corporate wellness programs and benefits partnerships.

Tech-enabled services Highlight the current tech stack including AWS, WordPress, and live chat capabilities to demonstrate scalability, ease of integration for partners, and smooth customer experience, while exploring API or partner portal enhancements.

Funding signals With revenue in the tens of millions, pursue partnerships with larger insurtechs or benefits platforms seeking to broaden discount plan offerings, and explore co-marketing or white-label arrangements to accelerate distribution.