Insights

Industry Expertise AW Direct's deep roots in the towing and recovery industry since 1979 position it as a trusted supplier with specialized product offerings tailored to the needs of roadside service professionals. This expertise creates opportunities for upselling of safety equipment, tools, and customized solutions.

Recent Innovation The launch of SafeAll Ping by Zip's AW Direct demonstrates a focus on roadside safety technology, indicating a potential market for connected safety solutions and real-time communication tools that enhance worker safety and operational efficiency.

Technology Adoption Utilization of advanced tech stacks such as Azure Front Door, HubSpot Analytics, and AngularJS suggests AW Direct is digitally savvy, providing avenues for targeted digital marketing, e-commerce enhancements, and data-driven sales strategies to reach towing professionals effectively.

Strategic Partnerships The recent collaboration with Northumbria Healthcare NHS Foundation Trust indicates a willingness to innovate within logistics and safety procedures, opening doors for cross-sector sales of logistics, safety, and compliance solutions for the towing and recovery industry.

Growth Potential Operating within a niche industry with a revenue estimate between 1 million to 10 million and a dedicated customer base, AW Direct offers opportunities to expand product lines, enhance service offerings, and develop tailored solutions to increase market share and customer loyalty.

AW Direct Tech Stack

AW Direct uses 8 technology products and services including HubSpot Analytics, PriceSpider, AngularJS, and more. Explore AW Direct's tech stack below.

  • HubSpot Analytics
    Analytics
  • PriceSpider
    Customer Data Platforms
  • AngularJS
    Javascript Frameworks
  • XRegExp
    Javascript Libraries
  • Azure Front Door
    Load Balancers
  • ShareThis
    Widgets
  • Podium
    Widgets
  • Max Mega Menu
    Widgets

AW Direct's Email Address Formats

AW Direct uses at least 2 format(s):
AW Direct Email FormatsExamplePercentage
FLast@awdirect.comJDoe@awdirect.com
94%
First.Last@awdirect.comJohn.Doe@awdirect.com
6%
First@zips.comJohn@zips.com
89%
FirstL@zips.comJohnD@zips.com
9%
Last@zips.comDoe@zips.com
2%

Frequently Asked Questions

What is AW Direct's phone number?

Minus sign iconPlus sign icon
You can contact AW Direct's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is AW Direct's official website and social media links?

Minus sign iconPlus sign icon
AW Direct's official website is zips.com and has social profiles on LinkedIn.

How much revenue does AW Direct generate?

Minus sign iconPlus sign icon
As of December 2025, AW Direct's annual revenue is estimated to be $46M.

What is AW Direct's NAICS code?

Minus sign iconPlus sign icon
AW Direct's NAICS code is 44-45 - Retail Trade.

How many employees does AW Direct have currently?

Minus sign iconPlus sign icon
As of December 2025, AW Direct has approximately 51 employees across 3 continents, including North AmericaAsiaEurope. Key team members include President: G. K.Owner: A. W.Director Of Human Resources: M. S.. Explore AW Direct's employee directory with LeadIQ.

What industry does AW Direct belong to?

Minus sign iconPlus sign icon
AW Direct operates in the Retail industry.

What technology does AW Direct use?

Minus sign iconPlus sign icon
AW Direct's tech stack includes HubSpot AnalyticsPriceSpiderAngularJSXRegExpAzure Front DoorShareThisPodiumMax Mega Menu.

What is AW Direct's email format?

Minus sign iconPlus sign icon
AW Direct's email format typically follows the pattern of FLast@awdirect.com. Find more AW Direct email formats with LeadIQ.

When was AW Direct founded?

Minus sign iconPlus sign icon
AW Direct was founded in 1979.

AW Direct

RetailUnited States51-200 Employees

Towing is unlike any other business. There’s no Monday through Friday 9 - 5, no paid holidays, no lunch breaks and no two days are ever the same. You’re out there at 3:00 a.m. in the pouring rain when the rest of the world is sleeping safely at home. When today is done, you’ll get up and do it all over again tomorrow.
 
At AW Direct, we understand. We’ve got your back.
 
Since 1979, AW Direct has been a trusted partner to the towing and recovery industry. We know the business. We understand your drive and what makes you tick. Most importantly, we know what it takes to do your job, help your customers and come home safely at the end of a long, hard day.
 
We’re committed to your success and safety with the products you need to run your business and do your job better, easier and safer.

In August of 2018, AW Direct was acquired by Zip's Truck Equipment to form the new Zip's AW Direct.  This acquisition created a single-source supplier capable of providing towing and recovery professionals with everything they need to put a fully equipped tow truck on the road.

Section iconCompany Overview

Phone number
Website
zips.com
NAICS Code
44-45 - Retail Trade
Founded
1979
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    AW Direct's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    AW Direct's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.