AWA Alexander Watson Associates Employee Directory
Market ResearchNorth Holland, Netherlands11-50 Employees
AWA Alexander Watson Associates is a market research firm specializing in the specialty paper, film, packaging coating and converting sectors, providing sector-specific market intelligence and business insights to support strategic decision-making. Founded in 1971, the company operates worldwide and is based in Amsterdam, North Holland, the Netherlands. Its client base comprises firms along the value chain who confront growing market complexity and rapid change, relying on AWA to interpret trends and uncertainties. The firm maintains a focused, industry-centric approach and acts as a partner across the entire value chain. In 2025, AWA launched AWAVirtual Event Studio to enable targeted virtual events that foster knowledge-sharing and industry connections.