Boutique scale Awake is a San Francisco based independent design firm with 11-50 employees, suggesting a nimble agency that can deliver personalized, high-touch design and branding services to mid-market brands seeking strategic value and hands-on collaboration.

Full stack design The firm emphasizes design as a strategic tool across brand and product experiences, prototype testing, and market-ready campaigns, indicating opportunities to upsell integrated services from branding to product development and go-to-market campaigns.

Digital tooling Technical capabilities include web platforms and marketing tech such as Webflow, Squarespace, AWS, Google Workspace, Intercom, Mailchimp, and analytics/ads via LinkedIn Ads; potential to align with clients using or migrating to these stacks for cohesive experiences.

Growth readiness With revenue in the 10M to 25M range and a focus on outcomes and measurable results, Awake targets brands ready to invest in strategic design to drive value, offering cross-sell of services like product prototyping, testing, and digital campaigns.

Strategic partnerships As a design partner to innovative brands, Awake could be a fit for collaborations with mid-market B2B and consumer brands looking to accelerate time-to-market for new tools, apps, and services, including connected product experiences.