Scale XR events AWE is a long-standing global XR and AI community with annual flagship events in multiple regions and a broad expo featuring hundreds of exhibitors, presenting a solid channel for partner and sponsor outreach, especially for brands seeking hands-on demos and experiential marketing.

Vertical solutions The company curates specialized verticals such as industrial, manufacturing, retail, defense, healthcare, AEC, and transportation, creating targeted sponsorship and content partnerships opportunities with vendors aiming to reach these defined audiences.

Human-centric agenda The 2026 theme I am Spatial emphasizes responsible and ethical human agency in AI, highlighting opportunities to position prospective customers as responsible XR/AI adopters through thought leadership, standards alignment, and policy-focused collaborations.

Tech ecosystem AWE’s tech-forward footprint and ecosystem connectivity, including AI, AR/MR/VR, and digital twins, along with a diverse tech stack and global reach, open upsell paths for software platforms, developers tools, and integration partnerships.

Growth signals With revenue in the mid-range and a community spanning 51-200 employees, there is potential for scalable sponsorship packages, premium exhibit space, and recurring education programs targeted at enterprises and government entities looking to accelerate spatial computing adoption.